A client once said I’m like a doctor for websites: diagnose the problem, understand the cause, fix it. It stuck with me.
Before turning 15, I was already building things on the web. I ran websites, blogs, and an eBay store, learning through experimentation what drives visibility, traffic, and revenue. It was my outlet growing up in a mountain town with little to do but a reliable internet connection. At the time, I didn’t expect it would turn into a career later in life.
As an adult, my career moved into IT, where I worked across complex technical environments, including projects connected to Google ecosystems, and later into cybersecurity. That background shapes how I approach SEO, with a focus on systems, constraints, stakeholder management, and how things actually work at scale.
At some point, I realized I missed building something of my own. SEO became the natural intersection of what I enjoy: technical problem-solving, strategy, and measurable impact, with room for creativity where it matters.
I rebuilt my expertise as the discipline evolved, testing on my own projects and later working in agency environments before going independent.
Today, I work across a range of projects, from improving organic visibility to embedding SEO into CMS, development workflows, and governance in enterprise environments, making SEO work in practice, at scale.
Alongside my independent consulting work, I’m also a co-founder of an SEO/SEA agency, working with a separate team and set of projects.
Looking for an SEO consultant? Feel free to get in touch.
