Where I write about SEO, GEO, and the shift to AI search, what’s changing, what isn’t, and what actually matters. Subscribe below to get new articles in your inbox.
A website can work perfectly for visitors while some AI search systems receive only part of its content. Prompt tracking, which involves asking AI assistants selected questions and recording whether your brand appears in their answers, can show how your brand is represented. What it cannot establish is whether those systems can retrieve information from […]
When it comes to website best practices, I firmly believe that the size of your site should determine your deployment setup. Not everyone needs the same approach. I rarely try to replicate processes used in enterprise ecosystems for smaller clients because we are dealing with websites that have different teams behind them, different capacities, rules, […]
You’ve probably heard it all over: GEO, AEO, LLMO… so many acronyms tied to website rankings in the AI space, each one claiming to be the most important thing you should do for your site right now. And while it’s true that AI is here to stay and will gradually reshape the optimization landscape, it’s […]