SEO may seem straightforward, but in practice it varies significantly depending on the website and the business behind it. From audits and implementation to content strategy and technical changes, no two projects are the same. While all my work is tailored, below is an overview of the services I offer.
SEO consulting, Technical SEO & SEO Training
SEO services I offer
SEO for Pharma & Life Sciences
Pharma, medtech, and life sciences sites operate under constraints most SEO work never touches: regulated content, medical-legal review, multi-brand and multi-market ecosystems, and audiences that must be handled differently depending on who they are. Having worked across these environments, I bring the specialised knowledge needed to grow organic visibility without breaking compliance or the systems the content lives in.
This includes:
- Multi-site ecosystem strategy across brands, therapeutic areas, and markets, with clear architecture and internal linking that scales
- Developer and platform integrations to implement SEO correctly within complex tech stacks and CMS setups
- MLR-aware workflows that fit SEO into medical, legal, and regulatory review rather than working against it
- Gated and access-controlled content strategy for indexation, visibility, and lead capture
- HCP vs patient journeys, with segmentation, structure, and content aligned to each audience and its compliance requirements
- International and market-specific coordination for consistent, compliant visibility across regions
See more at SEO for Pharma
SEO Consulting & Strategy
I work with business owners and digital teams to help them achieve their growth and revenue goals by driving qualified organic traffic.
This involves understanding where the biggest opportunities lie and translating them into clear, prioritised actions that fit within real-world constraints.
The outcome is practical: focused direction, actionable priorities, and SEO that supports sustainable growth.
Services are, included but not limited to:
- SEO audits with prioritised actions, expected impact, and clear implementation paths
- Identification of high-impact growth opportunities across content, structure, and technical SEO
- SEO roadmaps aligned with business goals, resources, and timelines
- International SEO strategy & multi-market coordination
- SEO governance: workflows, ownership, and decision frameworks
- Ongoing advisory on key initiatives, and priorities
Trainings & workshops
SEO only works when teams understand how to apply it in their day-to-day work. Training helps bridge that gap, making SEO part of how content is created, managed, and maintained across teams.
Sessions can range from general SEO or GEO fundamentals to more in-depth workshops tailored to specific tools, workflows, and roles. Each training is adapted to the company’s needs and the audience’s level of experience. They can be delivered remotely or in person, depending on the team’s setup. The focus is always practical, giving teams a clear understanding of what matters and how to apply it in their own context.
Each training is designed to leave teams with something they can use immediately, along with a structured repository of materials they can continue to reference over time.
Technical SEO & Implementation
I plan and deliver technical SEO improvements that support performance, scalability, and sustantiable organic growth.
This involves translating complex requirements into clear, manageable actions and ensuring they are implemented correctly—whether working directly or alongside development teams.
The focus is on making complex changes manageable, reducing risk, and ensuring that technical decisions support long-term organic growth.
- Planning and execution support for website migrations (replatforming, redesigns, domain changes)
- Technical improvements across indexation, crawlability, and rendering
- Site architecture and internal linking optimisation for scalability
- CMS and template-level enhancements to support SEO at scale
- Core Web Vitals and performance optimisation (WPO)
- SEO for gated and login-protected content (access, indexation, and visibility strategy)
- Ensuring accurate and efficient implementation, independently or with developers