SEO may seem straightforward, but in practice it varies significantly depending on the website and the business behind it. From audits and implementation to content strategy and technical changes, no two projects are the same. While all my work is tailored, below is an overview of the services I offer.
SEO, Technical SEO & SEO Training
How can we work together
SEO Consulting & Strategy
I work with business owners and digital teams to help them achieve their growth and revenue goals by driving qualified organic traffic.
This involves understanding where the biggest opportunities lie and translating them into clear, prioritised actions that fit within real-world constraints.
The outcome is practical: focused direction, actionable priorities, and SEO that supports sustainable growth.
Services are, included but not limited to:
- SEO audits with prioritised actions, expected impact, and clear implementation paths
- Identification of high-impact growth opportunities across content, structure, and technical SEO
- SEO roadmaps aligned with business goals, resources, and timelines
- International SEO strategy & multi-market coordination
- SEO governance: workflows, ownership, and decision frameworks
- Ongoing advisory on key initiatives, and priorities
Trainings & workshops
SEO only works when teams understand how to apply it in their day-to-day work. Training helps bridge that gap, making SEO part of how content is created, managed, and maintained across teams.
Sessions can range from general SEO or GEO fundamentals to more in-depth workshops tailored to specific tools, workflows, and roles. Each training is adapted to the company’s needs and the audience’s level of experience. They can be delivered remotely or in person, depending on the team’s setup. The focus is always practical, giving teams a clear understanding of what matters and how to apply it in their own context.
Each training is designed to leave teams with something they can use immediately, along with a structured repository of materials they can continue to reference over time.
Technical SEO & Implementation
I plan and deliver technical SEO improvements that support performance, scalability, and sustantiable organic growth.
This involves translating complex requirements into clear, manageable actions and ensuring they are implemented correctly—whether working directly or alongside development teams.
The focus is on making complex changes manageable, reducing risk, and ensuring that technical decisions support long-term organic growth.
- Planning and execution support for website migrations (replatforming, redesigns, domain changes)
- Technical improvements across indexation, crawlability, and rendering
- Site architecture and internal linking optimisation for scalability
- CMS and template-level enhancements to support SEO at scale
- Core Web Vitals and performance optimisation (WPO)
- SEO for gated and login-protected content (access, indexation, and visibility strategy)
- Ensuring accurate and efficient implementation, independently or with developers